The end of . . . TikTok and Google?

Delightful Updates Newsletter: Keeping faith-driven entrepreneurs in-the-know with what's working in paid advertising.

Keeping faith-driven entrepreneurs in-the-know with what’s working in paid advertising.


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Only 4 days until Christmas! I’d love to hear how you’re celebrating this year. And how you’re planning to un-plug from your business (even if it’s for a short while).

 

But first, here’s the latest to help you grow your online business . . .

SHORT-FORM vs. LONG-FORM VIDEOS. WHICH ONE GENERATES MORE SALES?

According to the 2022 Marketing Report and 2023 Outlook by Mediaocean, 63% of advertisers claim “TikTok and short form videos will be the biggest ad trend” in the coming year.


(Um, hello . . . I think we all can agree.)


However, Julie McCoy dug into the data to discover that long-form video content is better when it comes to generating sales.


Don’t cross “Start a You-Tube channel” off your to-do list.

WHAT CAN AN ADS MANAGER REALLY DO?

Most small business owners have one thing in common.


They struggle to find the right marketing strategy to attract new clients.


You’re not alone.


There are soooo many things to manage in your business . . . from social media marketing, to course creation, email campaigns, lead magnets, sales pages, blogs, . . . oh my!


Not to mention growing a team and keeping up with the financial side of the business.


Lemme guess.


You’re probably REALLY good at speaking directly to your people. (Am I right?)


But when it comes to attracting NEW audiences . . .


. . . it can be a whole different ball game.


If you decide to run ads yourself, you have the challenge of staying on top of trends, dealing with compliance issues for each platform, and knowing how to interpret what’s actually working — and what’s not!


So on this week’s blog, I’m breaking down all the benefits you can experience from hiring an ads manager.


Check it out to see if the time is right to outsource this specialized skill.


It can make all the difference when it comes to moving the needle forward in serving the people God has called you to reach through your business.


Click here to read more.

“ChatGPT MAY OVERTAKE GOOGLE IN LESS THAN TWO YEARS.”

You’ve probably heard of ChatGPT by now. (If not, where’ve ya been?) 😆


It brought in over a million users in only its first week of being released.


And it’s about to change the world as we know it.


It’s a new AI chatbot that can respond with human-like communication.


You can use it for everything from writing poetry about a specific subject to generating advanced computer coding. It also answers simple questions — it’s “like Google but a little more straightforward.” And you can even ask follow-up questions and request a summary of a long-form piece of content.


👀 It’s just in the beginning stages. But I think it’s something we’d be wise to pay attention to.


As believers, this is yet another opportunity to use the incredible tools of this world for the good of others and the glory of God.

IN THE NEWS

Facebook: A huge update is rolling out for Facebook lead forms. According to Jon Loomer, “Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more.” I've found that lead forms typically generate lower-quality leads than Conversion campaigns do. Maybe this will shift things for the future. Especially as we are relying more on on-platforms events ever since the iOS-14 update.


Google: Say goodbye to “the first page of Google.” 😱Google announced they will now show six pages of search results in a single scroll (on desktop) before showing a “See more” button. (The change was subtle. Have you noticed it yet?)


TikTok: No more TikTok?! The Senate recently passed legislation banning TikTok from US government devices. But another bill has been introduced that would ban TikTok in the U.S. entirely, based on the concerns of potential Chinese government influence on the company and its user’s data.

CLIENT WIN

Results of an ad campaign using a quiz to grow a client’s email list.


Total Amount Spent on Ads: $1,560

New leads generated from Ads: 1,808

👉Cost per lead: $0.86

ON A PERSONAL NOTE

🎄As we prepare to celebrate the birth of the coming of our Lord, I pray you “know the love of Christ that surpasses knowledge, [and] that you may be filled with all the fullness of God.” — Ephesians 3:19

 

P.S. – Whenever you’re ready, here are a few ways we can work together.


First Steps Ads Management Package – This is a great way to get started with outsourcing your advertising to grow your email list on a minimum budget (without the long-term commitment).


Premier Ads Management Package – If you’re ready to hire an expert to completely take over your advertising and skyrocket the success of your business, this is the package for you! 

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