Results

Ad results can differ depending on the desired goal of each client and the overall strategy implemented. There are many variables that determine the results of each ad campaign.

Although results cannot be guaranteed, I work hard to get the best results possible for my clients.

Here are a few examples of recent successful campaigns for various clients with a variety of strategies.

Lead Generation Campaigns

Results are post iOS 14 updates

Quiz Lead Magnet

Email list subscribers: 3,076
Cost per lead: $1.76
Total Ad Spend: $5,402.98

Downloadable PDF Lead Magnet

Email list subscribers: 4,692
Cost per lead: $4.46
Total Ad Spend: $20,908.92

Downloadable PDF Lead Magnet

Email list subscribers: 3,244
Cost per lead: $3.77
Total Ad Spend: $12,229.43

Private Podcast Lead Magnet

Email list subscribers: 493
Cost per lead: $3.18
Total Ad Spend: $1,565.74

Downloadable PDF Lead Magnet

Email list subscribers: 14,556
Cost per lead: $2.28
Total Ad Spend: $33,211.77

Quiz Lead Magnet

Email list subscribers: 1,787
Cost per lead: $0.86
Total Ad Spend: $1,538.61

Live Launch Campaigns

Results are post iOS 14 updates

5-Day Challenge

Challenge registrations: 601
Cost per registration: $2.29
Total Ad Spend: $1,375.45

Live Workshop

Workshop registrations: 479
Cost per registration: $3.48
Total Ad Spend: $1,666.85

5-Day Challenge

Challenge registrations: 5,124
Cost per registration: $2.72
Total Ad Spend: $13,913.06

Live Webinar

Webinar registrations: 245
Cost per registration: $7.67
Total Ad Spend: $1,879.07

Other Campaigns

Results are post iOS 14 updates

Evergreen Summit

Registrations: 594
Cost per registration: $6.89
Total Ad Spend: $4,090.74

Tickets to a Live Conference

Purchases: 108
Cost per purchase: $17.37
Total Ad Spend: $1,876.27

Free Training Through a 7-Day Email Sequence

Registrations: 1,111
Cost per registration: $1.56
Total Ad Spend: $1,729.04

Desired Outcome - Launch of a New Offer

Client launched a new offer using a small budget and within 3 weeks had a 17.5x ROAS.

Desired Outcome - Grow E-mail List Prior to Launching New Offer

This client was previously frustrated by her lack of results after the ios14 updates and targeting expansion changes. In quarter 4 of 2021 (when ad cost was highest for the year), we began working together. She quickly brought in quality leads at $2.90 each while maintaining a high Link CTR well over 1% for every audience we were targeting. In this “new normal” of online advertising, these metrics are VERY difficult to achieve. She’s effectively reaching her ideal customers, continuing to nurture them through her email sequences, and is planning to launch new offers to these audiences in the near future.

Desired Outcome - Grow E-mail List Prior to Launching New Offer

Client was experienced with running her own ads to her 5-day challenges. She was ready to let an expert handle her advertising so she could focus on what she does best. We brought in high-quality leads for $6.81 each. She had her biggest launch ever. Watch her testimonial video here.

Desired Outcome - Promote Early Registration Ticket Sales For a Live Event

My clients wanted to grow their email list and sell tickets for an in-person and virtual conference. They grew their email list by 585 email addresses. The ads resulted in a 4.7x Return on Ad Spend (or ROAS) three months before the event took place. 

Desired Outcome - Add New Members to a Facebook Group

This client was forced to move her in-person shopping event online during the 2020 quarantine season. She created a Facebook group where vendors and clients could join and purchase items directly in the group. We added 600 new members to her Facebook group in only four days! 

Desired Outcome - Grow E-mail List Prior to Launching New Offer

This client had a successful launch of their membership, and it was their first time launching using live webinars. As you can see, 1,331 people from cold traffic registered for their webinars from the ads for an average of $0.99 each. (Industry average for webinar registrations can range anywhere from $2 – $24 each.) They ended up getting a 3x Return on Ad Spend (or ROAS)!

Click here to read more in the Case Study.

Desired Outcome - Grow an E-mail List Using One Free Offer

This client grew his email list by almost 3,000 emails with an ad to a free opt-in for a cost of only $0.66 per email address!

Desired Outcome - Grow an E-mail List Using Four Free Offers

My clients wanted to grow their email list before launching their membership, and we ran ads to their four different free offers. The Cost per Result (or Cost per Email Address) averaged well-below industry standards of $2 each. By the end of this campaign, they grew their list by over 5,000 new emails.

Desired Outcome - Increase Traffic to Website on a Minimum Budget

For this client, I ran a video ad to increase traffic to their landing page. She had a minimum daily budget of $10, had 4,000+ landing page views for only $0.15 each, and the Link Click-Through Rate remained exceptionally high at 3.34% with a reach of >100,000 people.

Desired Outcome - Grow an E-mail List Using a Free Quiz

My client wanted to grow her email list before launching a new course using a quiz. The Cost per Result (or Cost per Email Address) was $0.24 each!  (Industry standards were $2 each.)