Keeping faith-based business owners in-the-know with what’s working in paid advertising.

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When you’re marketing your business, using Facebook ads is a no-brainer.

Facebook has over 2 billion active monthly users, making it (still) the most popular global social marketing platform.

To get your products or services in front of the largest audience (at a low cost), it’s wise to use this powerful platform.

But when you’re spending your hard-earned money into Facebook ads, you definitely want to make sure they’re working for you.

In this week’s blog, I share some of the top indicators that show your Facebook ads are doing what they’re intended to do.

CLICK HERE TO READ MORE.

Did you know that digital ads are historically the most expensive during the last quarter of the year? (All thanks to more businesses advertising during Black Friday/Cyber Monday, Christmas, and New Year’s sales.)

However, ads are the least expensive in January.

That’s right. We’re about to see a significant drop in CPMs (Cost per Thousand Impressions).

If you’re thinking about running paid ads, January is the perfect time to start.

Have you heard about AI that can write your copy for you?!

I signed up for Jasper but was skeptical if the quality would be any good…

(I mean come’on, a robot that writes copy? No way.)

But after using it for the last 3 months, I can honestly say it’s been a game-changer.

Not only for my own business (even parts of this email), but I use it to help when writing ad copy and headlines for clients as well.

The results it gives with the simplest of prompts is INCREDIBLE.

Now I’m hooked.

Try Jasper for FREE Here Get 10,000 words written by AI

Once you click the easy button you’ll never go back,

P.S. After you sign up for the free trial, be sure to join their Facebook Group? It’s so helpful to see how other people are using this new technology.

TikTok: TikTok just released an Audience Insights tool. (And interestingly, it looks similar to Facebook’s previous one.)

Instagram: You can now add music to your Feed photo posts.

Meta: Want to understand Meta Ad Bidding Strategies? Here’s a great article that breaks it all down for you.

Meta and TikTok Myths article: Key takeaways? TikTok usage is strong, but appears to be plateauing. And Reels usage is still growing (on both Facebook and Instagram).

Freebie: Have you grabbed my “Ultimate Digital Pre-Launch Checklist?” I share the simple steps to take to build an engaged audience of ready buyers eager for the launch of your digital program (BEFORE running Facebook and Instagram ads).

• Learn what you need to do instead when it comes to targeting your ideal clients on Facebook and Instagram organically.
• Implement powerful hacks for targeting members inside of Facebook groups.
• Discover effective strategies that my own clients had never heard prior to working with me.

Here are the results from a Black Friday promotion for a client.

Total Amount Spent on Ads: $500

Total Revenue Generated: $13,538

Return on Ad Spend (ROAS): 27x

Here’s what you need to know! This client did a deal-a-day over 6 days for multiple different price-point offers. These results show the combined power of low-cost retargeting ads, organic social media engagement, and a well-nurtured email list (not to mention a good sale).

One step at a time!

I’m WALKING again! It’s been 10 weeks since I broke my ankle, and 8 weeks since having surgery.

After getting around on one leg using either a walker, a knee scooter, or crutches, it’s a joyful feeling to actually walk on two legs again.

Physical therapy starts next week, and I’m praising Jesus for this part of my healing journey. #walkingisamazing

Verse: “...whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable--if anything is excellent or praiseworthy--think about such things.” (Philippians 4:8)

P.S. – Whenever you’re ready, here are a few ways we can work together.

First Steps Ads Management – This is a great way to get started with outsourcing your advertising to grow your email list on a minimum budget. Click here to apply for a free consultation to see if this is a good fit for you and your business.

Premier Done-For-You Ads Management – If you’re ready to hire an expert to completely take over your advertising and skyrocket the success of your business, this is the package for you! Click here to apply for a free consultation to see if this is a good fit for you and your business.

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