What Is Google Ad Manager and How Can It Help You?
What is Google Ad Manager? Simply put, it’s a single-stop platform for controlling all your Google (and YouTube) ad campaigns.
Your business’s marketing and advertising campaigns are crucial to brand recognition, marketplace growth, and building relationships with your customers.
And your ads need to meet your consumers where they are.
That means digital ad placements and targeting.
Google Ad Manager can make it easier to track and control those ads.
What Is Google Ad Manager Offering for Ads?
There are three primary types of ads supported by Google. And an effective ad campaign incorporates all three to maximize their efforts.
Display ads are the traditional ads that most people think of when they consider Google ad placement. These ads appear on websites when you’re browsing the web outside of the search engine pages.
You can offer all sorts of ads, including video content, images, and text-based advertising, and they appear through ad server placements across the internet.
Search ads are the advertisements used to spotlight certain websites, pages, and content listed in the search results.
When someone searches a specific question, looking for information or a product/service, Google search ads allow you to spotlight your product or service in a separate display from the rest of the results — making it more visible to potential customers.
Video advertising is becoming a critical part of every business’s marketing plans. In fact, two-thirds of people cite video content as their primary information source.
And with billions of users on YouTube, it makes sense to create advertising targeted to video platforms. These ads appear throughout video content, targeting users repeatedly when they take in more time-consuming content.
What Is Google Ad Manager Providing for Targeted Content?
Ad campaigns need to target consumers appropriately to improve conversion rates.
Serving ads for your business is only effective when they reach consumers who need your service or your product.
That’s Marketing 101 . . . reaching the right people — with the right offer — at the right time.
There are many ways to aim your ad campaigns.
You can target users who are actively “in the market” for specific products and services.
You can target users based on the device that they are using, including their browser choice, the manufacturer of the device or even their mobile carrier.
You can go for users in specific geographic areas or those with certain types of interests in their browsing history.
Google Ad Manager even makes it possible to narrow down your target market for each ad to such a detailed level that you could specify users with a specific Chrome browser version on a Samsung device connected to a specific carrier.
That is highly targeted advertising.
What Is Google Ad Manager Offering for Reporting?
Creating a targeted ad campaign is just the beginning.
You need to be able to monitor the performance of those ads, including proper ad service, click-through rates, and conversions, to determine success.
With Google Ad Manager, you can also monitor the performance of your ads against each other to determine which are the most successful and receive the best consumer response. You can see statistics on a daily and monthly basis to make it easier to track trends, including geographic response as well as age, gender, and other demographic information.
These reports make it easier than ever to drill down to user levels, with specific reporting based on device data, browser use, and even location.
A digital marketing professional can monitor the reporting, assess each ad’s performance over time, and adapt your campaigns accordingly.
What Is Google Ad Manager Offering for Campaign Managers?
If you have a marketing plan divided between specific teams, you need an ad manager that lets you identify those team roles for access and participation.
You can have specific teams with access to all of your advertising products, while others are only able to access specific forms.
For example, when you are trying to serve ads for two different types of service, such as consulting and intervention support, you need different types of content for those ads. Keeping them separated makes it easier to prevent your ad content from crossing between the subjects.
What Is Google Ad Manager Offering for Multi-Platform Support?
Consumers use a variety of platforms every day.
You can (and should) target the same consumer groups on several platforms with a streamlined ad campaign, ensuring that you stay top-of-mind to your prospects.
Remember that consumers usually require multiple touch points over time to develop confidence in a brand before making a purchase.
Running ads to those who have already engaged with your brand increases the number of touch points your prospects need. Even if they’re not ready to buy right now, you’ll be the first one they think of when they ARE ready.
This improves your revenue by expanding your customer base through multi-platform advertising plans.
Why Should Small Business Owners Work With Advertising Professionals?
As a small business owner, you are probably used to doing most things yourself. (After all, making the most of your investments often means reducing your spending.)
One area you should consider leaving to professionals is your advertising campaigns.
When you work with an advertising professional, you’ll get the benefit of their experience and skills in effective advertising, accurately tracking the data, and getting the best results possible.
This will improve your return on investment (ROI), potentially generating more sales and drawing more customers than you could if you tried to run those campaigns yourself.
Working with advertising professionals who understand Google Ad Manager, ad optimization, and performance tracking will help you get the visibility and reporting that you need to assess each ad campaign individually. As well as evaluating your marketing campaign performance as a whole.
Creating marketing material that meets consumers where they are is easier with professional support. Not only can they help you choose targeted, specific, and relevant keywords for your ad placement, but they can also help with crafting video advertising that captivates and engages your audience.
What Is Google Ad Manager Doing for Small Businesses?
As a small business starts branching out to expand its customer base or introduce new services, getting the word out can be difficult.
With the right ad placements throughout the online community, including mobile ad service, video ad content, and overall campaign management, you are more likely to draw in the customers that you need.
Google Ad Manager provides the tools to do just that.
So what is Google Ad Manager doing for your business? It can do more than you think.
For more details about maximizing your marketing efforts, check us out at Delightful Ads.