Running a small business has its challenges. But there are a few that are unique to online entrepreneurs.
Your online presence is like a storefront. You must ensure that your content — and the services you offer — are clear.
But you also need reliable methods for finding new clients. Because the truth is . . . without consistent leads coming into your business, you eventually won’t have a business . . . period.
That’s why an experienced ad manager is a valuable asset to have on your team.
Benefits of Hiring an Experienced Ad Manager for Your Business
Many business owners try to manage their own social media ads, but they often end up spending more money than they bargained for. Learning the advertising ropes on each platform can be time-consuming.
You may be surprised to find out how much easier, effective, and frugal it is to hire an expert to take care of this for you.
Stop the Trial-and-Error Spiral
You may know your business inside and out, but attracting your target audience is a whole other set of skills.
I see it all the time . . .
An ad that you think is beautiful and savvy may end up disappointing you when it doesn’t get the traction you need. Most business owners have had the discouraging experience of pouring a lot of attention (and money) into creating ads and messaging that don’t produce the results they are looking for.
An ad manager with online marketing expertise can save you a lot of time, money, and frustration.
Just as your clients depend on you to steer them out of habits that don’t serve them well, an expert with significant online experience can put a stop to the sales tactics that aren’t working for you.
Use Data To Drive Marketing Strategy
A professional who designs and manages your social media ad accounts can diagnose just how effective your current marketing strategy is.
This data serves as the basis for your ad campaigns going forward. When the person who manages your ads gathers the data, she can use the information to answer several key questions:
- Which ads get the most clicks?
- Do the ads drive quality traffic to the website?
- Which ads are underperforming (and when to turn them off)?
- Are the ads expanding your audience, or are they reaching the same people over and over again?
- Which ads are driving the most sales?
Knowing how to interpret the data is a specialized skill. And your ad manager can use that information to adjust the marketing strategy and maximize returns on your investment.
Employ Knowledge of Social Media Platform Guidelines
Every social media platform has general guidelines designed to protect its users from certain types of content. Some violations are considered more serious offenses than others, but all of them can get your account paused, blocked, or even suspended.
Most of them share some general concerns:
- Excessive violence
- Explicit content
Each platform also has its own specific standards with which all users, including those who hold business accounts, are expected to comply.
For example, in addition to the guidelines listed above, Meta, the company that backs Facebook and Instagram, prohibits the use of any content that may be perceived as damaging to users’ self-concept.
This can include references to dieting, depression, and other health-related issues.
And these guidelines can change frequently, depending on user feedback or other factors that are out of your control.
When you hire an experienced social media ad manager, you don’t have to worry about keeping up with the latest updates to your favorite platforms’ policies. The manager does all that for you!
If any of your posts have ever been taken down or flagged for review, you are likely aware of how helpful it can be to have someone on your side who already knows the rules.
You can rest assured that the social media accounts you use to support your online business remain fully functional.
Make Your Social Media Presence Work for You
No matter how successful your business already is, there is always room for a boost.
A social media expert who manages your ad campaigns can help you reach a wider audience while making sure that your message is still getting to the people most likely to purchase your services.
An ad manager can help you build an engaged audience using multiple objectives while making the most of your ad dollars. And repurposing organic content that educates, inspires, or entertains your ideal customers should be part of every growing business’s ad strategy.
Your social media ads should work for you . . .
. . . NOT add more to your to-do list. Hiring someone with the experience to know how to maximize your benefits can make the money you are spending on ads worthwhile.
Grow Your Business With a Social Media Ad Manager
Helping your clients reach their goals is likely your number one priority.
Having to manage your own ads can take you away from the primary focus of your passion — especially if your efforts don’t always produce the results you want.
When you’re ready to take your successful online business to the next level, it’s time to hire someone who has the knowledge and experience to help you skyrocket your growth.
Apply for a free consultation call with Delightful Ads to see if a social media ad manager is the next right step for your business.