When you’re marketing a business, using Facebook ads is a no-brainer. Facebook has over 2 billion active monthly users. That makes it the most popular global social marketing platform. To get your products or services in front of the largest audience (at at low cost), it’s wise to use this powerful platform. Here’s how to know if your ads on Facebook are working.
Indicators Your Ads on Facebook Are Working
When throwing your hard-earned money into Facebook ads, you definitely want to make sure they’re working for you. Here are some of the top indicators your Facebook ads are doing what they’re intended to do.You Have a Good Number of Clicks
Always analyze your click-through rate when determining the success of your ads. Generally, anything over 1% means your ad campaign is doing well. That may sound like a tiny percentage, but it’s incredibly difficult to achieve a high click-through rate with ads on Facebook. Facebook ads are disruptive (meaning users aren’t on the platform to buy). The ads need to get user’s attention (with great creatives) and compel them to take action (with magnetic copy) in order for them to click on your link. Photos tend to achieve higher click-through rates than other written content alone.You Have Good Video Engagement
It’s no secret that videos are preferred by potential customers over other types of content. Short-form video content is reigning right now. People love to watch engaging videos, so you should be using videos in your Facebook marketing campaigns whenever possible. You can tell your Facebook ads are performing the way they should if you have good video engagement. If your video is getting shared and gets a viewing percentage of around 15% or more, you’re doing very well!You’re Meeting the Goal of the Campaign
The ultimate test to determine whether or not your ads are working is by focusing on the end goal. Are you meeting the objective of each campaign? This brings in the importance of looking at what’s happening BEYOND the ad itself.- Are you growing an email list of quality leads at a good CPL (Cost Per Lead)?
- Are people signing up for your 5-day challenge at an optimal conversion rate once they get to the registration page?
- Are you hitting your sales projections while maintaining profitability?