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Build Your Email List With Social Media Ads

Why Facebook and Instagram Ads are STILL The Most Effective and Cost-Efficient Way to Get More Leads Into Your Business 

(Even After the iOS14 Update and Meta’s Layoffs Announcement). 

If you’re like most online business owners, you’re always looking for new ways to grow your email list. After all, your email list is one of the most valuable assets you have in your business. It’s a direct line of communication with your people. (And it’s a powerful way to drive traffic to your website and offers.) But with all of the different marketing channels out there, it can be hard to know which one is the best use of your time AND money. And with the recent ios14 update, a lot of people are wondering if Facebook ads are still a viable option for growing their email list. The short answer is YES! Facebook ads are still an incredibly effective and cost-efficient way to grow your email list. In fact, they might even be more effective now than they were before the iOS14 update. Here’s why:
Facebook continues to be by far the most popular social media network in the world. Don’t let the recent announcement about Meta’s poor stock performance or recent layoffs fool you. According to a recent report, The Global State Of Digital In October 2022, Facebook continues to be preferred by users by a margin of 2.5 times compared to TikTok. Not only that, but the average user’s time spent on the Facebook app has climbed recently, rising from an average of 19.4 hours per month in Q1 2022 to an average of 19.7 hours per month in Q2.
One of the major changes that came with the iOS14 update was a change to how Facebook tracks user data. Previously, Facebook would track users across all of the websites and apps that used its platform. This allowed them to build detailed profiles of each user so that they could deliver targeted ads. With the iOS14 update, Facebook can now only track users on websites and apps that have implemented its new “App Tracking Transparency” (ATT) feature. This means that Facebook will no longer have as much data on each user, which limits its ability to deliver targeted ads. Despite these changes, Facebook is STILL able to deliver targeted ads because it has so much data on its 2.96 billion monthly active users. When you combine this with the fact that Facebook ads are still relatively cheap compared to other advertising platforms, it’s easy to see why they’re still such a powerful tool for growing your email list. Not only are they an effective way to reach more people and grow your list quickly, but they’re also still one of the most cost-effective marketing channels out there.
Even if Meta were to report more drops in the number of active users in the upcoming months, it would probably be years before Facebook “dies.” For context, despite the platform almost disappearing from media headlines in recent years, well over half a billion users still visit Yahoo! each month. According to these Yahoo! tendencies, we may anticipate that Facebook will continue to draw billions of users for the foreseeable future. Because of this, you can be confident that Facebook will keep providing worthwhile marketing opportunities much into the future, far beyond the reach of even your most ambitious media strategy.  In fact, more than 70% of all referrals from social media to websites are still attributed to Facebook. (Pretty astounding.)
If you’re not already using Facebook ads to grow your email list, you’re missing out on a huge opportunity.  Let me show you a few examples of the results my clients are getting in growing their email list: (All examples are post iOS14 updates)

Quiz Lead Magnet

Email list subscribers: 3,076 Cost per lead: $1.76 Total Ad Spend: $5,402.98

Downloadable PDF Lead Magnet

Email list subscribers: 4,692 Cost per lead: $4.46 Total Ad Spend: $20,908.92

Private Podcast Lead Magnet

Email list subscribers: 493 Cost per lead: $3.18 Total Ad Spend: $1,565.74

Downloadable PDF Lead Magnet

Email list subscribers: 3,244 Cost per lead: $3.77 Total Ad Spend: $12,229.43

Free Training Through a 7 Day Email Sequence

Email list subscribers: 1,111 Cost per lead: $1.56 Total Ad Spend: $1,729.04

Downloadable PDF Lead Magnet

Email list subscribers: 14,556 Cost per lead: $2.28 Total Ad Spend: $33,211.77 If you’re serious about growing your email list, it’s time to start using Facebook and Instagram ads as soon as possible!  There’s no question that Facebook ads are an incredibly powerful tool for growing your email list. Even though some things have changed with the ios14 update, they’re still just as effective (if not more so) as they were before.
Are you wanting to hire an expert to help you run ads to grow your email list? (And get the best results possible?) I help business owners get started with an easy, no-brainer option. When you purchase my First Steps Ad Management package, you’ll start getting new leads into your business on auto-pilot (without breaking the bank). The First Steps Ad Management Package starts at $1,000/mo. Plus $1,000/mo in ad spend. (This offer is best suited for entrepreneurs with big-impact, big-income goals who know that this is just the beginning.) Click here to learn more about this opportunity.