If you’re planning to use Facebook and Instagram ads in the future, now’s the BEST time to install a Facebook pixel on your website.
A Facebook pixel is a piece of code that tracks people who visit your website and the actions they take. The Facebook pixel ensures your ads can be shown to the right people. It also helps to build your audience and to track conversions.
Having the pixel installed on your website will allow you to target ads specifically to your website visitors. When you’re ready to run ads, you’ll be able to target those who have visited your website up to the previous 180 days.
However, you can only begin to track visitors once the Facebook pixel is installed. That’s why it’s important to install it now.
Installing a pixel code on your website is free! To set up a Facebook pixel, you’ll need to create a Business Manager and Ad Account. You’ll find my directions for that here:
Next, you’ll need to create a pixel within your ad account and then install the Pixel code on your website. Here are my instructions for those steps:
Installing a Facebook pixel now will better prepare you to run ads in the future, even if it won’t be for a while.