"The Ultimate Digital Pre-Launch Checklist"

"The Ultimate Digital Pre-Launch Checklist"

Ad results can differ depending on the desired goal of each client and the overall strategy implemented. There are many variables that determine the results of each ad campaign.


Although results cannot be guaranteed, I work hard to get the best results possible for my clients.


Here are a few examples of recent successful campaigns for various clients with a variety of strategies.

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Desired Outcome - Launch of a New Offer

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Desired Outcome - Launch of a New Offer

Client launched a new offer using a small budget and within 3 weeks had a 17.5x ROAS.

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Desired Outcome - Grow E-mail List Prior to Launching New Offer

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Desired Outcome - Grow E-mail List Prior to Launching New Offer

This client was previously frustrated by her lack of results after the ios14 updates and targeting expansion changes. In quarter 4 of 2021 (when ad cost was highest for the year), we began working together. She quickly brought in quality leads at $2.90 each while maintaining a high Link CTR well over 1% for every audience we were targeting. In this “new normal” of online advertising, these metrics are VERY difficult to achieve. She’s effectively reaching her ideal customers, continuing to nurture them through her email sequences, and is planning to launch new offers to these audiences in the near future.

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Desired Outcome - High Quality Registrations for a Free Challenge

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Desired Outcome - Outsource Ads Management and High Quality Registrations for a Free Challenge

Client was experienced with running her own ads to her 5-day challenges. She was ready to let an expert handle her advertising so she could focus on what she does best. We brought in high-quality leads for $6.81 each. She had her biggest launch ever. Watch her testimonial video here.

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Desired Outcome - Promote Early Registration Ticket Sales For a Live Event

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Desired Outcome - Promote Early Registration Ticket Sales For a Live Event

My clients wanted to grow their email list and sell tickets for an in-person and virtual conference. They grew their email list by 585 email addresses. The ads resulted in a 4.7x Return on Ad Spend (or ROAS) three months before the event took place.

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Desired Outcome - Add New Members to a Facebook Group

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Desired Outcome - Add New Members to a Facebook Group

This client was forced to move her in-person shopping event online during the 2020 quarantine season. She created a Facebook group where vendors and clients could join and purchase items directly in the group. We added 600 new members to her Facebook group in only four days!

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Desired Outcome - Membership Launch and Webinar Registrations

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Desired Outcome - Membership Launch and Webinar Registrations

This client had a successful launch of their membership, and it was their first time launching using live webinars. As you can see, 1,331 people from cold traffic registered for their webinars from the ads for an average of $0.99 each. (Industry average for webinar registrations can range anywhere from $2 – $24 each.) They ended up getting a 3x Return on Ad Spend (or ROAS)!


Click here to read more in the Case Study.

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Desired Outcome - Grow an E-mail List Using One Free Offer

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Desired Outcome - Grow an E-mail List Using One Free Offer

This client grew his email list by almost 3,000 emails with an ad to a free opt-in for a cost of only $0.66 per email address!

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Desired Outcome - Grow an E-mail List Using Four Free Offers

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Desired Outcome - Grow an E-mail List Using Four Free Offers

My clients wanted to grow their email list before launching their membership, and we ran ads to their four different free offers. The Cost per Result (or Cost per Email Address) averaged well-below industry standards of $2 each. By the end of this campaign, they grew their list by over 5,000 new emails.

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Desired Outcome - Increase Traffic to Website on a Minimum Budget

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Desired Outcome - Increase Traffic to Website on a Minimum Budget

For this client, I ran a video ad to increase traffic to their landing page. She had a minimum daily budget of $10, had 4,000+ landing page views for only $0.15 each, and the Link Click-Through Rate remained exceptionally high at 3.34% with a reach of >100,000 people.

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Desired Outcome - Grow an E-mail List Using a Free Quiz

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Desired Outcome - Grow an E-mail List Using a Free Quiz

This client wanted to grow her email list using a quiz lead magnet before launching a new course. We ended up getting her over 7,400 quality leads for an average of $0.18 each! (Industry standards at the time were $2 each.) The Link CTR averaged above 4% when the standard metric at the time was at least 1% with a Cost per Link Click of only $0.09 each. These results are CRAZY GOOD!

Jenn opened my eyes to how much social media ads can rocket your business no matter what niche or market you are in. It helped get my name out there more than it was and created exposure to clients I would have never been able to reach.


Jenn is personable, detail-oriented, passionate about what she does, caring, great at asking questions, helps with engaging questions so you can find not only your ideal client but aspects that I never would have guessed until she brought them to my attention.


She helped me get exposure and get eyes on what potential clients want to see, and she helped funnel in clients that need to see what is offered.


Marketing is not what it used to be, and everyone needs a social media director in their lives if they really want to grow their business!

Landon Crawford

Aqualux Auto Detailing

I cannot say enough amazing things about working with Jenn! Over the past six years, she has supported me with anything from new business endeavors to simple daily tasks. Nothing is too big or too small for Jenn, and her attention to detail is like no other! She always exceeds my expectations by going above and beyond my requests and takes care of issues that I never even thought about!


Working each day with a smile on her face and positivity to boot, she genuinely loves what she does and is the best! If you are looking for someone to help propel your business, keep you organized, or simply allow you to stay sane in the crazy business world, then Jenn Martin is your girl!!!


Angie Munday

Guru Academic Advising

I cannot recommend Jenn enough! I consider myself the Jane of all trades, so relinquishing a piece of my business was very hard. I have an extremely tiny niche in Baton Twirling. Jenn took on this challenge, and not only did she do these ads better than I could have imagined, I have already made back my investment.


I believe it is because of her amazing communication and organizational skills – she made sure I was kept in the loop for every penny that came out of my account for ads.


Her ads helped me get 600 people to join my Facebook group within FOUR DAYS!


She really gets to know me and why my niche is so important to me. If you are lucky enough to cross paths with Jenn, and she has an opening for you, JUMP on that opportunity! I am so glad I found her!

Sara Rudin

Baton Twirling 101

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