Are Facebook ads worth it anymore?

Delightful Updates Newsletter: Keeping faith-driven entrepreneurs in-the-know with what's working in paid advertising.

Black Friday/Cyber Monday is upon us. Are you running any sales or special bonuses for BF/CM? Reply back and let me know!


This week, one of my clients is offering a different discount each day for her courses and coaching programs. We’re running ads to her warm audiences on a minimum budget.


The results will be exciting to watch!

 

IS FACEBOOK DYING?

You might be wondering if Facebook and Instagram ads are even worth running anymore.


If so, you’re not alone.


With TikTok’s rise in popularity, Meta’s plummeting stocks, and the tech giant’s recent announcement to lay off 11,000 employees, it’s easy to see why many are saying, “Facebook is dead!”


It’s actually quite the opposite!


In today’s blog, I share why Facebook and Instagram ads are STILL the most effective and cost-efficient way to get more leads into your business. And WHY you should be using them NOW to continue to grow your email list specifically.


CLICK HERE TO READ.

 

IS IT BACK?!

Is Meta bringing back the 28-day attribution window?


It’s available in the reporting of some ad accounts (but not all). Since the iOS14 update last year, we’ve only been able to see purchases and other conversion events that happened within a 7-day period after clicking on an ad.


The problem is, not everyone purchases within 7 days. Especially now! The average sales cycle is getting longer as we head into an unstable season.


So going back to the 28-day window (or even seeing it in the reporting) will be a HUGE win for advertisers and businesses that rely on accurate data.


It looks like we’ll also be able to see purchases and other conversion events sorted by age, gender, country, display device, ad platform, and placement.


That’s worth celebrating! 🎉

 

NEW FEATURE

We can now target ads to our Instagram followers! FINALLY!


Before this, we still had lots of options when it came to targeting our warm audiences on Instagram. (See below.)

 

But now we can specifically add followers! (You must have a business account for this option to be available.)

 

MISCELLANEOUS

Google: Google is doing away with similar audiences. (In case you’re wondering what these are, they’re similar to Facebook’s lookalike audiences.)


Instagram: Adam Mosseri announced Instagram’s updated (and redesigned) website!  

 

Verse: “Oh give thanks to the LORD, for He is good. His faithful love endures forever.” (Psalm 107:1)


Freebie: Have you grabbed my free “Ads-Readiness Checklist” yet? In it, I share 7 ways to know if you’re ready for social media ads (and when to hire help). Click here to download it now!

 

CLIENT WIN

Here are the results from a recent launch for a coaching client.

 

Webinar Signups: 319

Total Amount Spent on Ads: $3,428.61

Total Revenue Generated: $35,257

Total Profit: $31,828.39


👉 Return on Ad Spend (ROAS): 10.3x

 

ON A PERSONAL NOTE

After 5 weeks post-surgery to repair a broken ankle, I'm still spending most of my days horizontal. Elevating and icing often is a requirement.


This has been more painful (and challenging) than I had anticipated. But I have much to be thankful for and am eagerly anticipating the start of physical therapy in a few weeks.

 

I'm so blessed to have an amazing husband who selflessly takes care of my every need. (Did you know he's also an INCREDIBLE cook?)

 

He and Slayden, our youngest, even decorated the house and trees for Christmas this weekend. They did an amazing job!


We'll be celebrating Thanksgiving with my family this week. I'm so ready to see everyone. What about you? Do you have any special plans or places you'll be visiting?

 

I pray you have a blessed Thanksgiving.

 

P.S. – Whenever you’re ready, here are a few ways we can work together.


First Steps Ads Management Package – This is a great way to get started with outsourcing your advertising to grow your email list on a minimum budget (without the long-term commitment). Click here to learn more and to apply for a free consultation to see if this is a good fit for you and your business.


Premier Ads Management Package – If you’re ready to hire an expert to completely take over your advertising and skyrocket the success of your business, this is the package for you! Click here to learn more and apply for a free consultation to see if this is a good fit for you and your business.

 

 
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Delightful Notes From Clients

“Jenn opened my eyes to how much social media ads can skyrocket your business no matter what niche or market you are in.”
Landon Crawford
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“The ads were profitable from our very first few weeks working together!”
Mallory Dittmer
“The ads are more than I could have imagined, and I have already made back my investment.”
Sara Rudin
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